Living abroad with dietary requirements and seeing complex product ingredients is what motivated us. We faced products with complicated ingredient names and sometimes a lack of clear labels indicating whether items were vegetarian, vegan, halal, or contained alcohol.
We realized there are many people in different countries who face the same struggle, especially when the product language isn't their first language. That's why we created EatSafe, to help everyone understand the sources ingredients no matter where they are or what language the product is in.